Diana Marszalek 21 Oct 2021 // 7:33PM GMT
CHICAGO — Nutribullet has tapped Spool to handle its PR business, which includes supporting the small appliance company's new products.
As PR agency of record, Spool is charged with driving awareness of Nutribullet’s new dual-function coffee maker, the Brew Choice Pod + Carafe, which is the first product Nutribullet has made that isn’t a blender or juice maker. The agency is also supporting the launch of the company’s standalone grain cooker.
Nutribullet previously worked with H&S. Finn Partners handled the company’s PR before that.
“From the onset of our partnership, Spool has been a true strategic partner at such a pivotal time for nutribullet,” said director of brand marketing Nick Virginio. “We’re excited to continue working closely with the Spool team as we evolve our brand with the launch of new products and campaigns as we venture into new areas across the kitchen.”