SACRAMENTO, May 7—Ogilvy Public Relations Worldwide has created a national education group, comprised of experts from throughout its network, and based in the firm’s Sacramento office, the former Deen + Black. The group will help both education clients and government and private concerns at the state and local level conduct education programs.
“Education in the 21st century reaches people at every stage of their lives, through channels as diverse as schools, colleges, workplaces, the media and the Internet,” says Bob Seltzer, chairman and CEO of Ogilvy PR. “We have created this national group to bring together our full depth of experience and capabilities to help clients across all of these venues.”
The group will combine the firm’s expertise in social marketing, distance learning, assessment programs, education financing and lending, and educational policy, as well as its experience in K-12 and higher education programming.  The firm’s experience comes from wide-variety of educational programs, from supporting Coca-Cola’s literacy campaign to helping California recruit teachers. 
The new group will also provide sales and marketing support to companies interested in reaching educators, administrators and campus decision-makers.
According to Education Group leader Alicia Ritter, managing director of Ogilvy PR’s Sacramento office, diversity issues will take center stage in 2002. “You only have to look to the president’s $4 billion “No Child Left Behind Act,” or to the bipartisan consensus on Capitol Hill, or to what’s happening in every state capital and right down to the local level to see the importance of this issue,” she says. “What we bring to the table is a clear understanding of how to help clients advance their business and policy goals with multi-cultural populations.” 
Current clients include the U.S. Department of Education, the Los Angeles Community College District, Harper Collins, the California Center for Teaching Careers, Coca-Cola, MasterCard International, Kumon, the California Office of the Secretary for Education, Pressley Ridge Schools, DK Publishing, University of Illinois Medical Center and the National Job Shadow Coalition.