Diana Marszalek 24 Aug 2021 // 7:31PM GMT
WASHINGTON — Ogilvy has snapped up two creative leads from Volkswagen of America, bringing on Nasreen Qureshi and Natasha Flint as co-heads of social and content.
In their newly created roles, Qureshi and Flint will be working with global chief strategy officer Charlie Tansill and global chief creative officer Lisa Bright on furthering the agency’s social content and strategy capabilities. They also will handle client business coming through the Washington office.
Qureshi and Flint will report to managing director Rachel Caggiano, who leads Ogilvy PR Washington.
“These two appointments build on Ogilvy PR’s commitment to create a modern, creative communications offer that works seamlessly across audiences and channels. At Ogilvy, we believe the best way to achieve impact is through ‘borderless creativity’,” said Julianna Richter, who was named Ogilvy’s global PR lead in December. “Nasreen and Natasha have an impressive track record of delivering innovative solutions for brands and their ‘borderless’ partnership will help our clients engage in exciting and new ways to meet the demands of the future.”
Qureshi and Flint both have been with Volkswagen for nearly four years — Qureshi as content & social creative lead and Flint as digital content strategy lead. They built and ran the first and only in-house content and social team at Volkswagen and developed a social strategy resulting in tripled engagement across platforms.
They are the latest in a string of recent senior hires, including global creative and strategy heads, as part of Ogilvy’s ongoing effort to bolster the firm’s PR business under Andy Main, the former Deloitte executive who replaced John Seifert as Ogilvy's global CEO in June 2020.