NEW YORK — Ogilvy PR has tapped longtime agency leader Charlotte Tansill to lead PR in North America.

In the newly created role of president of PR social & influence for North America, Tansill will lead Ogilvy’s PR, social and influence business and oversee the agency’s North America PR team. Tansill with serve as the region’s business lead and work with North America PR leadership to build out the firm’s client roster and bolster its reputation.

Tansill most recently served as global head of strategy.

“Charlie has a proven track record for growing and transforming businesses, identifying and nurturing diverse talent, building new capabilities, and driving integrated communications campaigns deeply rooted in earned creative strategy,” global CEO of public relations Julianna Richter said in a memo to staff announcing Tiansill’s promotion.

“Having worked across different communications disciplines, Charlie is a natural choice to lead our North America PR team into the future,” said Richter, who has been overseeing North America in her global CEO role.

Tansill is a 14-year veteran of Ogilvy, who was named global head of strategy in June 2021 after serving in several leadership roles in New York, Washington, and Dubai. Since then, she has been heading strategic planning, social media and content strategy and consumer-focused communications planning for brands and businesses across North America, EMEA, Latin America and Asia Pacific.

Promoting Tansill is part of Ogilvy’s ongoing effort to bolster the firm’s PR business in the time since worldwide CEO John Seifert stepped down in 2020 after a four-decade career with the firm.

That included most notably Andy Main, Seifert’s immediate successor, hiring Richter, a former Edelman US chief operating officer, as global CEO of public relations & influence, filling a role that had been vacant since Stuart Smith departed nearly two years before. In a March 2021 interview, Richter told PRovoke Media that tripling in size, reclaiming the ‘Ogilvy PR’ brand and driving improved global cohesion are among her goals.

Main, meantime, stepped down as global CEO last September and was succeeded by then-global president Devika Bulchandani.