NEW YORK — Omnicom’s PR revenue rose 4.3% in the third quarter of 2024, the biggest lift the group has seen in more than a year.

During Q3, Omnicom PR Group — which includes FleishmanHillard, Ketchum and Porter Novelli —  performed poorer than two of the holding company’s other disciplines, advertising & media (9.4%) and experiential (35.3%). PR’s performance, however, topped precision marketing (0.8%) and execution & support (0.3%) as well as healthcare and branding & retail commerce, which declined 1.1% and 5.4% respectively.

Revenue in the third quarter of 2024 increased $304.5 million, or 8.5%, to $3,882.6 million. Worldwide revenue growth in the third quarter of 2024 compared to the third quarter of 2023 was led by an increase in organic revenue of $231.3 million, or 6.5%.

Acquisition revenue, net of disposition revenue, increased revenue by $74.4 million, or 2.1%, primarily due to the Flywheel Digital acquisition in the Precision Marketing discipline during the first quarter of 2024. The impact of foreign currency translation was neutral.

Organic growth by region in the third quarter of 2024 compared to the third quarter of 2023 was as follows: 6.5% for the United States, 10.9% for Asia Pacific, 6.8% for Euro Markets & Other Europe, 24.8% for the Middle East & Africa, 8.7% for Latin America, and 1.5% for Other North America, partially offset by a decline of 0.2% for the United Kingdom.

“Omnicom delivered a strong quarter, with 6.5% organic revenue growth, and 7.9% EBITA growth. We did so while continuing to strengthen our organization by investing in talent, service capabilities, and technology platforms to enhance our client offerings,” said Omnicom chairman and CEO John Wren, “Our cash flow improved, and we continued our very disciplined capital allocation. With exceptional new business wins and exciting new work for our clients, we expect to finish the year with strong momentum.”

OPRG’s quarterly lift was the largest the group has seen in more than a year, which included a three-quarter streak of losses, which ended with a 0.9% rise in revenue in Q2.

Q1’s 1.1% decline in revenue was the third quarterly loss for OMPG, whose revenue dropped 2.9% in Q4 2023 and 5.5% in Q3 — the first quarterly decline the group had experienced since Q1 2021.

The Q3 revenue decline followed a flat Q2, which capped eight consecutive quarters of PR growth, having seen a 5.8% increase in Q1, 12.7% in Q4 2022, a 12.6% increase in Q3 2022, a 15.8% increase in the second quarter of 2022, a 14% increase in Q1 2022, a 4.4% increase in Q4 2021, a 10.5%. increase in revenue during Q3 2021 and 15.1% growth in revenue during the second quarter of the year — a turnaround from the 3.5% decline the PR group experienced in the first quarter of 2021.