NEW YORK – Former Publicis executive Erin Lanuti has joined Omnicom PR Group (OPRG) in the newly-created position of Chief Innovation Officer, reporting to CEO Karen van Bergen.  

In this position, Lanuti will be responsible for digital innovation and product development, working closely with all agencies to scale and build performance-driven offerings in areas such as social media, content marketing, creative, influencer marketing, media relations, SEO and ecommerce. At this point, she will not have direct reports.

“Erin has a proven track record of building and scaling digital solutions globally across marketing disciplines,” said van Bergen. “Her expertise will be instrumental across all OPRG agencies as we continue to focus on demonstrating the true business value of communications for clients. We’re thrilled to have her on our team."

In July, Lanuti parted ways with Publicis after nine years. During her tenure there, she drove integrated marketing and digital transformation across MSLGROUP and Performics. She developed and scaled a suite of global performance marketing solutions including Conversation2Commerce, a solution that linked PR to a measurable business impact across ecommerce, sales and brand lift.

“OPRG is uniquely positioned in the industry with its unrivaled scale and access to the breadth and depth of Omnicom resources,” said Lanuti. “I couldn’t be more excited to join OPRG and partner with its amazing agencies to capitalize on this opportunity and accelerate innovation.”

During the first half of the year, Omnicom PR Group — which owns agencies including FleishmanHillard, Ketchum and Porter Novelli — saw global revenue dip 0.9% after four consecutive quarters of growth.