LONDON — Omnicom’s DAS group of companies is bringing its One Hundred cross-agency purpose-driven practice to Europe and broadening its offer from NGOs to businesses.

One Hundred, described as “the world's largest multi-disciplinary collective” is a multi-disciplinary coalition of seven Omnicom agencies covering strategy, branding, public relations, digital experience design, fundraising, precision marketing and cause marketing. Its stated mission is “to create positive, purpose-led change through connected creative marketing communication solutions.”

The Omnicom agencies who will be working together as One Hundred in Europe are: Changing Our World, Critical Mass, Interbrand, Porter Novelli, Portland, RAPP and Rabin Martin.

The practice launched in the US in 2016 and has been working exclusively with non-profits until now. With the Europe launch, the offering is expanded to businesses who want to focus on ethics and sustainability. One Hundred aims to help organisations address societal challenges including environmental protection, preventable diseases, poverty and human rights.

In Europe, the practice will be led by managing partners John O'Brien; Emma Sergeant, DAS group Europe president; and global managing partner Brian Crimmins, CEO of Changing Our World.

Crimmins said the horizontal approach “takes clients further than any one agency can do alone”. He added: "When we launched One Hundred in the U.S, the mission was simple and profound: to provide nonprofits with one single source for integrated marketing, branding and fundraising; a holistic approach that was missing from this sector. We are extremely proud to announce our expansion into Europe, coinciding with our expansion of services."

To date, One Hundred has worked with clients including Lions Clubs International Foundation, the Salvation Army, media non-profit Internews, development charity CMMB and the Association of Zoos and Aquariums.