NEW YORK —China-based smartphone brand OnePlus has handed its global strategic comms business to Finn Partners.

Finn Partners will be handling global communications and product promotion, with an eye on supporting OnePlus in its worldwide expansion strategy. The agency won the business following a competitive review.

As part of OnePlus’s global roster of agencies, Finn will focus on defining the company’s narrative and product stories to drive overseas business.

The account is led out of Finn Partners’ China office, joined by a senior, strategic team from the agency’s US and EU offices.

Andrea Shen, OnePlus’s global head of PR and brand, said, "We were looking for an agency team that not only had an excellent track record of PR expertise and creative capabilities, but also proven experience and insights to support our global growth while continuing to excite OnePlus fans. Finn Partners impressed us with their global vision, local expertise and flexible model. We are excited about the next chapter of our partnership."