NEW YORK — APCO has tapped Pamela Passman to lead its corporate practice and New York office.

As corporate chair, Passman is focused on working with clients on organizational purpose and impact, managing risk and navigating the intersection of technology and policy. Her remit covers equity & justice, climate & sustainability, ESG, CSR and philanthropy.

Passman is APCO’s first corporate chair. She replaces Marc Johnson, who left APCO in September to join Facebook as corporate comms VP, as New York managing director.

Passman brings decades of experience to the role, including 15 years at Microsoft, where she served in several leadership roles including corporate VP and deputy general counsel. She also founded and led organizations that developed and marketed data-driven risk management solutions for companies including The Center for Responsible Enterprise and Trade and Ethisphere Institute.

“Pamela has a deep understanding of the pressures facing companies today and extensive experience helping them better adapt while building their corporate reputation,” said North America president Kelly Williamson.. “There has never been as interesting and challenging time for corporate brands. As our clients continue to navigate internal, competitive, societal, regulatory and reputational pressures, we are helping companies pursue their own transformation and authentically engage to deliver a lasting societal impact. Our New York office is at the center of driving this type of work globally, and Passman is well positioned to further grow our brand and advisory services in New York and the region.”