NEW YORK — Lippe Taylor founder Maureen Lippe is ceding her CEO position to agency president Paul Dyer, part of a larger leadership change that will include Lippe stepping into the new role of chairman.

Dyer, who joined Lippe Taylor from W2O in early 2017, has spearheaded the development of the agency's data science platform and restructured the firm so that it functions as an integrated operation. One of PRovoke Media’s 2019 North American Innovator 25, Dyer spent almost seven years with W2O Group, serving in a number of senior digital roles.

As chairman, Lippe will remain actively involved in the daily workings of the agency, including client relations, team mentorship and generating ideas. Lippe will also spend more time working on larger industry efforts, such as the PR Council SheQuality initiative she helped create.

“It has been my life’s work to build this company into an inclusive, family-friendly place of opportunity for all our employees and a powerful growth driver for our clients,” Lippe said. “I believe that we have a special culture and protecting that is very important to me. I’ve determined the best way of doing that is to empower the next generation, which is why today we are announcing the promotion of Paul Dyer to chief executive officer.”

The changes take effect immediately.

Other leadership changes include consumer practice lead Tracy Naden assuming the newly created role of chief engagement officer. Naden will oversee all of the agency’s client engagement teams including consumer, consumer health, and healthcare practices.

Chief integration officer Lori Rubinson has been elevated to the newly created position of chief client officer, as which she will help clients solve business problems and create brand-building opportunities. Marissa McKeon, the agency’s executive VP of finance and operations, has been promoted to chief financial officer.

"Maureen and the rest of Lippe Taylor have been remarkably supportive since the day I set foot in the office. I’m very proud of the work we’ve accomplished so far and even more excited for what’s to come,” Dyer said. “It’s hard to imagine having better partnership or mentorship than I’ve received from Maureen, and I feel incredibly lucky to be continuing on this journey with her and the rest of Lippe Taylor.”