SINGAPORE — Philips has named former Bayer communications head Jane Yeo to lead brand and communications across the Asia-Pacific region.

Yeo joins Philips after more than seven years with Bayer, where she was regional head of communications and stakeholder relations.

In her new role, Yeo will be responsible for driving brand and communications strategies as well as CSR and stakeholder engagement initiatives to raise awareness of Philips' brand and value proposition across Asia-Pacific 

Her arrival at Philips comes after Elaine Ng left her role as communications head for the company's ASEAN-Pacific region last year, to join GSK. 
Prior to joining Philips, Yeo spent most of her career at Bayer where she held global, regional and country communications roles, supporting its pharmaceuticals, radiology and consumer health businesses. Before Bayer, Yeo held various communication roles with Parkway,  Quintiles (now IQVIA), and Mapletree.