SINGAPORE — Philips personal health VP Nicholas Lee and Temasek public affairs director Lena Goh have joined the lineup for the Holmes Report's Asia-Pacific In2 Innovation Summit in Singapore on 11 September, which will focus on the transformation required of the region's public relations industry.

Lee joins SAP senior director of strategy & programs Rita Marini on a session that focuses on 'the fads, fears and future' of artificial intelligence, led by FleishmanHillard. 

Meanwhile, Goh will feature alongside JLL external communications director Eva Sogbanmu and Text100 EMEA executive director Rod Cartwright, exploring why communications must become more human in today's tech-first era. 

The fifth edition of the Asia-Pacific conference takes place at the Mandarin Oriental in Singapore, and will feature the IN2 SABRE Awards ceremony at lunchtime, ahead of the Asia-Pacific SABRE Awards dinner ceremony that evening. Tickets and tables for both are now available.

The event has also confirmed the Asia-Pacific Association of Communication Directors as a partner, broadening its appeal to the region's in-house communications leaders.

Other headline speakers include J&J director of advanced analytics Jyoti Jain, who will discuss why data and analytics are 'no longer just geek speak', with Weber Shandwick's Emmanuel Caisse. 

The conference will also span such critical industry themes as the disruptive potential of data and analytics, the importance of humanity in brand storytelling, and much more. Speakers also include senior leaders from Burson Cohn & Wolfe, Edelman, Ogilvy, WE Communications and W Asia.

Confirmed event partners include Edelman, FleishmanHillard, Text100 and Weber Shandwick, along with Burson Cohn & Wolfe, IN.FOM, Ogilvy, SPRG and WE Communications. The event is also being supported by ICCO, PRCA Southeast Asia and PR Newswire.

Since launching in 2014, the IN2Summit Asia-Pacific has featured names such as Lenovo CMO Arthur Wei, P&G's Nancy Liu, Microsoft’s Andrew Pickup, HSBC's Suresh Balaji, Emirates' Valerie Tan, McDonald’s Jessica Lee and Temasek’s Stephen Forshaw, along with senior comms and social media executives from Nissan, Nike, Ikea, Li & Fung, Fonterra, AIA and Tata.