Maja Pawinska Sims 02 Oct 2020 // 2:48PM GMT
LONDON — Play, the consumer PR and creative shop launched earlier this year by 72Point, has signed Hello! Magazine’s deputy editor Jessica Callan as its first head of media relations.
After starting her journalism career on the Daily Telegraph, Callan moved to the Daily Mirror under Piers Morgan's editorship, where she was part of the infamous ‘3am’ showbiz column. she has also held senior editorial posts at Bauer in the US and Hearst in the UK, including news strategy director at Digital Spy and celebrity director across lifestyle titles Red and Good Housekeeping.
Callan will head up the agency’s four-strong team of publicists, including ex-Talker Tailor Trouble Maker’s Ed Lemont, who recently joined as a senior publicist.
The agency has hired two further assistant publicists: TV and radio PR expert Nicholas Odutoye from On Broadcast and Conor Pharo from 72Point. Leigh-Anne Leonce also joins as a senior account manager following a freelance career at Cow, ZPR, and Red.
Co-founder and managing partner Adams said: "Jessica will bring vital front-line news and features experience. Her ability to tell the stories of our lifestyle and consumer roster is second to none. In short, this is a real shot in the arm for our clients.”
Callan added: “I am thrilled to be joining Rowan and the incredible team at Play and getting stuck into the phenomenal work they’ve achieved in just six months.”
Play was launched in March, in the early weeks of lockdown, led by 72Point's director of communications Adams and one of its original founders, Jay Williams.
Adams said: “It would be reductive to say our first six months has proved challenging, but our rapid growth has shown us there’s an appetite for an agency who can ‘speak’ more than just PR. Many of our clients come to us for comms solutions through the complete sales and customer funnel.
"We've just shot our second client brand marketing campaign and welcomed a flurry of new business wins. This summer has proved to be a remarkable period of growth for us.”
The agency, which offers a mix of media relations, press office and creative campaigns, has so far worked for brands including Moonpig, Swisse Me and Cubitts.