Maja Pawinska Sims 02 Jun 2020 // 1:41PM GMT
LONDON — Public affairs consultancies PLMR and Park Street Partners have announced a strategic partnership, including collaborating on new business development and client work.
The agencies will share resources, talent and skills, working together or operating independently depending on client and business needs, as well as joint marketing and supporting each other’s growth plans and company culture.
Park Street Partners and PLMR – both of which are PRovoke EMEA Agencies of the Year finalists in the New Consultancy and Public Affairs categories respectively – have already worked on joint campaigns this year, for clients across sectors including energy, housing and transport.
Virtual agency Park Street Partners was set up in 2018 by Gavin Devine (pictured, left), former CEO of MHP Communications and Newgate, and chief operating officer at Newgate owner Porta.
Devine said: “This new partnership will bring major benefits to both agencies. Being able to support one another and collaborate across all aspects of our work will bring very significant benefits, in the case of Park Street Partners by adding a top-drawer full-service element to complement our existing network of experts.”
He added: “The PLMR senior team have a compelling vision for growing their business strongly over the coming months and years. I hope to play my part in helping them realise their ambitions to grow both organically and through strategic acquisitions.”
PLMR, founded by Kevin Craig (pictured, right) in 2006, is now an integrated public affairs, PR, crisis communications and digital agency with offices in London, Birmingham, the East of England and Scotland. CEO Craig said: “We see this as an important initiative which will benefit staff and clients alike. Our approaches to clients and our work are very similar.
“This partnership will not only benefit our business’s progression and development, but working with someone of Gavin’s calibre means we are adding an additional dimension and wealth of agency experience to the operation of PLMR’s senior team in a crucial phase of our growth. The partnership is a reflection of both agencies’ desire to stay forward looking even during the most challenging business climate.”