LOS ANGELES—Entertainment industry publicists Joy Fehily and Michael Donkis are joining PMK•BNC as executive vice presidents, establishing a new entertainment strategy and development department for the firm.  The duo launched Prime in 2009, following Fehily's nine years at PMK and Donkis' eight-year stint heading communications for Endeavor. 

Their staff of publicists including Rachael Reiss, Maria Herrera, Rebecca Taylor, Cassandra Vargas and Caitlin Scott, will join them at PMK•BNC, along with Prime clients such as Seth MacFarlane, Aaron Sorkin, Robert Downey Jr., and Olivia Wilde.

Fehily and Donkis will head a new department within the entertainment division, reporting to co-chairman and CEO, Cindi Berger. The addition of the Prime team brings the agency's staff of professionals to more than 320.