Holmes Report 31 May 2012 // 11:00PM GMT
BRUSSELS—It was a big night for Porter Novelli at the eighth annual EMEA region SABRE Awards dinner, held at the Event Brewery in Brussels. The firm’s Apex Porter Novelli subsidiary took home the Platinum SABRE Award for the region’s best public relations programme of 2011, for its “Lifebuoy School of 5 Hand Washing Campaign” on behalf of Unilever Kenya.
That campaign, which combined cause-related marketing and public education, beat out the four other finalists for the Platinun Award: Burson-Marsteller’s “Love My Village, Love My Smart Phone” campaign for Sony Ericsson; “Volvo Concept You” by Swedish firm Jung Relations; “Project Ocean,” conducted by Gabrielle Shaw Communications for Selfridges; and “Always Protecting Futures,” by MSLGroup for Procter & Gamble’s Always brand.
Porter Novelli was also namedBest EMEA Consultancy to Work For and earned additional trophies for its work on behalf of Provincie Overijssel in the Netherlands and via Prat Porter Novellli for Reckitt Benckiser’s Durex brand in Sweden.
MSLGroup also enjoyed success, picking up five Gold SABREs (awarded for PR campaigns), followed by several agencies with three Gold SABREs each: Burson-Marsteller, Edelman, Ketchum Pleon, Romanian firm The Practice, and UK agencies Shine Communications and Unity.
McDonald’s and its agency Blue Rubicon were presented with a Lifetime Achievement SABRE Award—recognizing a campaign that has had a significant sustained impact over a period of several years—for its employer branding campaign
As previously announced, Weber Shandwick was named EMEA Consultancy of the Year, and there were Individual Achievement SABRE Awards for Christof Ehrhart of DHL Deutsche Post, Jeremy Galbraith of Burson-Marsteller, and Melissa Waggener Zorkin of Waggener Edstrom.
A complete list of the Gold and Diamond award winners:
2012 EMEA SABRE AWARD WINNERS
CEO OF THE YEAR
Thomas Ebeling: From "Nobody" to "Media Man of the Year"
Pro Sieben Sat 1 Media with Hering Schuppener
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN BRAND-BUILDING
Truvia: Turning Over a New Leaf in the UK
Truvia with Kaizo
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT
Less Bank More Life: Launch of New Direct Bank Zuno
ZUNO Bank with Dynamic Relations Slovakia
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION
The Beauty of Proof
Procter & Gamble - Olay Professional Range with Ketchum Pleon
AFRICA
Lifebuoy School of 5 Hand Washing Campaign
Unilever Kenya with Apex Porter Novelli
THE BALKANS
Meet the Indestructible
Varta Romania with The Practice
THE BALTIC
Via Toll: Electronic Toll Collection System in Poland
Kapsch with Grayling
BENELUX
JIJ & Overijssel
Provincie Overijssel with Porter Novelli
DACH
Farting to Stardom
Bayer Healthcare Germany with Ketchum Pleon
CENTRAL EASTERN EUROPE
2011 Crisis Communications for Skanska
Skanska with Ewing Public Relations
FRANCE
Always Protecting Futures
P&G Always with MSLGROUP
IBERIA
For You, For Me, For Sex with a Good Heart
Spanish Heart Foundation with Apple Tree Communications
MEDITERRANEAN
Love My Village, Love My Smart Phone
Sony Ericsson with Burson-Marsteller
THE MIDDLE EAST
Tomorrow/Bokra Charity Song Initiative
Global Gumbo Group (G3) with TRACCS
NORDICS
Run for Light
Forum with Prime
RUSSIA AND THE CIS
Every Day is Yours: Empowering Diabetes Patients to Improve Their Lives
Sanofi Russia with SPN Ogilvy
TURKEY
One Master, Thousand Masters
Anadolu Sigorta with Lobby PR and ARPR
UNITED KINGDOM AND IRELAND (LESS THAN £50,000 IN FEES)
Wonderland Carphone
Warehouse with Cake
UNITED KINGDOM AND IRELAND (£50,000 - £100,000 IN FEES)
Project Ocean
Selfridges with Gabrielle Shaw Communications
UNITED KINGDOM AND IRELAND (£100,000 IN FEES OR MORE)
Kenco Millicano Launch
Kenco (Kraft) with GolinHarris
MULTI-COUNTRY PROGRAMME (ONE TO FOUR EMEA MARKETS)
Wake Up the Town
Philips with OneVoice, Omnicom Group
PAN-EUROPEAN PROGRAMME (FIVE OR MORE EMEA MARKETS)
Change the Story: Rationalize the Debate
Nord Stream with Hill+Knowlton Strategies
GLOBAL PROGRAMME (MULTIPLE MARKETS IN MULTIPLE REGIONS, LED FROM EMEA)
FedEx Deliver Panda-monium Across the Globe
FedEx with Ketchum Pleon
BUSINESS-TO-BUSINESS MARKETING
“A Thread Runs Through It…”
Weber Shandwick
CONSUMER MARKETING (EXISTING PRODUCT)
Colgate "Keep Britain Smiling"
Colgate Palmolive with Cohn & Wolfe
CONSUMER MARKETING (NEW PRODUCT)
The Thousand Readers of Jacob de Zoet
Sceptre with Unity
INTEGRATED MARKETING
DNB 11.11.11
DNB ASA with Gambit Hill & Knowlton
CORPORATE IMAGE
Wir sind das GE in GErmany
General Electric with Burson-Marsteller
EMPLOYEE COMMUNICATIONS
Nocash@MasterCard
MasterCard Europe
FINANCIAL COMMUNICATIONS
SABRE Entry into the Financial Communications Category
First Quantum Minerals with The Mailtand Consultancy
CAUSE-RELATED MARKETING
Always Protecting Futures
P&G Always with MSLGROUP
COMMUNITY RELATIONS
GE Healthimagination
GE Healthcare with TBWA Raad and Ketchum Raad
CORPORATEB SOCIAL RESPONSIBILITY
Drink & Live Different
Carlsberg with Edelman
PUBLIC EDUCATION
Ce Soir Il Conclut
Enterprise & Prevention with Cohn & Wolfe
CRISIS MANAGEMENT
Brand Growth in Challenging Times
Trimega Laboratories with Cubitt Consulting
ISSUES MANAGEMENT
Transparency is Gold
Rosa Montana Gold Corporation with The Practice
PUBLIC AFFAIRS
VRS Today! Campaign
Sorenson Communications with Fleishman-Hillard
CORPORATE MEDIA RELATIONS
Coca-Cola Pro Sa Sardigna
Coca-Cola HBC Italia with Publicis Consultants Italia
PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)
125 Years of Maggi Würze
Maggi with Grayling
PRODUCT MEDIA RELATIONS (TRADE MEDIA)
At Home with the NHS
Honeywell HomMed with The Whiteoaks Consultancy
DIGITAL CAMPAIGN
Volvo Concept You
Volvo Car Corporation with Jung Relations
BLOGGER OUTREACH
Ariel Fashion Shoot
Procter & Gamble Nordics with MSLGROUP
SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN
Kenyans4Kenya Campaign
Kenya Red Cross with Gina Din Corporate Communications
MARKETING TO MEN
Karcher Cleans Britain
Karcher with Shine Communications
MARKETING TO WOMEN
Cointeauversial Self-Defense on High Heels
Cointreau with Edelman
MARKETING TO YOUTH
Durex Condom Tester Campaign
Durex (Reckitt Benckiser) with Prat Porter Novelli
MARKETING TO SENIORS
Reviving an Icon
Playtex with Lexis
MULTICULTURAL MARKETING
The New Austrians
The Skills Group
AUTOMOTIVE
Shell V Power Network
Shell with Edelman
FASHION AND BEAUTY
Forever 21 London Launch
Forever 21 with Shine Communications
FOOD AND BEVERAGE
The Grandiosa Game
Procordia with Jung Relations
CONSUMER PRODUCTS
W for Winner – It’s Your Word Against Ours! World Scrabble Championships
Mattel with Ogilvy PR
ENTERTAINMENT
Please Don't Stop the Music
Dutch Broadcasting Orchestras with Burson-Marsteller
FINANCIAL SERVICES
The Halifax: Generation Rent
Lloyds Banking Group with Blue Rubicon
FOOD SERVICE
Tweet for Eats
Benito's Hat with Unity
RETAILERS
eBay Fashion
eBay UK with Shine Communications
TRAVEL AND TOURISM
Healthy Hotels
Millennium & Copthorne with Four Communications
INDUSTRIAL AND MANUFACTURING
The Import(ance) of Competence
Jobba i Västerås with Care of Haus
PROFESSIONAL SERVICE FIRMS
The Cost Boomerang
KPMG with Man Bites Dog
REAL ESTATE AND CONSTRUCTION
Promotion of Sustainable Construction for Next Generation
Holcim Hungaria with Grayling
CONSUMER ELECTRONICS
Meet the Indestructible
Varta Romania with The Practice
TECHNOLOGY: HARDWARE
Casio: Bright Minds
Casio with Waggener Edstrom Worldwide
TECHNOLOGY: SOFTWARE AND SERVICES
From Tech to Lifestyle: AVG's Brand Evolution
AVG Technologies with MSLGROUP
TELECOMMUNICATIONS
I Love Ukraine
Kyivstar with SPN Ogilvy
WEB-BASED BUSINESS
Accidental Outlaw
Nominet with Brands2Life
CONSUMER HEALTH
Savlon Adventure in Play
Novartis Consumer Health with 3 Monkeys Communications
HEALTHCARE PROVIDERS
Your Memories Matter
BUPA
MEDICAL DEVICES
Scholl: Footlight on Scholl
Reckitt Benckiser with Virgo Consumer Health
PHARMACEUTICAL: RX
Dupuytren's Disease: It's in Your Hands
Pfizer with The Red Consultancy
ASSOCIATIONS
Frontline First
Royal College of Nursing with Blue State Digital
EDUCATIONAL AND CULTURAL INSTITUTIONS
Sea Your Future: Study in Mecklenburg-Vorpommern
Office of the Prime Minister of Mecklenburg-Western Pomerania (Germany) with Molthan van Loon Communications
GOVERNMENT AGENCIES
Green Driving: Break the Habits
The Danish Transport Authority
NOT-FOR-PROFIT ORGANIZATIONS
#CowellMustPay
Rhythmix with Unity
BEST PR PROGRAMME OF THE YEAR
Lifebuoy School of 5 Hand Washing Campaign
Unilever Kenya with Apex Porter Novelli