NEW YORK—Omnicom public relations agency Porter Novelli has introduced PNConnect, a worldwide team of digital marketing experts that delivers brand publishing programs. The new unit will help clients establish and maintain meaningful relationships with stakeholders through compelling content that goes beyond creating awareness to shaping opinions and behavior.

“It’s critical that brands build a narrative across multiple platforms to ensure that they are connecting effectively with their direct stakeholders and the wider community,” says Karen van Bergen, CEO of Porter Novelli.

PNConnect helps its clients plan, produce, publish and promote approximately 1,000 pieces of content every day. The offering spans Web and CMS development, video production, digital advertising planning and creative, as well as producers and community managers. Its premium content offering, meanwhile, enables clients to engage more deeply with their audiences at critical moments in the brand calendar.

The offer will be led by Rich Cline, senior partner, global head of technology and senior leader of PNConnect.