NEW YORK—Porter Novelli has been named to the agency roster of the US Fund for UNICEF, charged with assisting in the development of a strategic communications plan to increase audience engagement and drive fundraising. Porter Novelli also will work with regional offices on local market visibility and event planning.

The US Fund for UNICEF supports UNICEF’s work—focused on child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS—through fundraising, advocacy and education in the United States. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

Porter Novelli will collaborate with ID, an integrated public relations agency, also retained by the US Fund for UNICEF, which will help elevate UNICEF’s relationships within the Hollywood community and expand its profile in both consumer and entertainment press, as well as oversee UNICEF’s marquee special events.