NEW YORK—Porter Novelli has been named public relations agency of record for Durex, a leading sexual wellbeing brand from Reckitt Benckiser. The agency has been charged with media relations, strategic planning and brand building in the US.

“We have previously worked with Porter Novelli to help us build meaningful relationships with influencers across all media,” says Aurore Trepo, Durex marketing director. “Their expertise in helping brands connect with consumers will be a key factor in making Durex a top sexual wellbeing brand in the US.”

Porter Novelli has represented Durex in China for the last two years, building consumer and influencer awareness and loyalty through consumer and lifestyle media work and events, integrated support for the brand's highly successful social media strategy, leveraging Durex's influential global sex survey and developing CSR programs to address sexual health and wellbeing in China.

Most recently, the agency devised a successful “normalization” strategy to support the launch of Durex's Vibes range of sex toys in China.

In addition to Durex, Porter Novelli also works on Finish, Woolite and Resolve in the Reckitt Benckiser portfolio, and leads corporate reputation and executive visibility for the company’s employer branding efforts in the US.