MILAN—Senior PR agency heads will gather in Milan next week for the 2015 ICCO Summit, focusing on how PR consultancies can survive and thrive in a changing world.

The event, which takes place on 8-9 October at the Excelsior Hotel Gallia, features numerous PR agency heads from around the world, including FleishmanHillard's Dave Senay, Ketchum's Rob Flaherty, Golin's Fred Cook and MSLGroup's Renee Wilson.

"Unique among international conferences in our field, the ICCO Summit is designed by PR agency leaders, for PR agency leaders, with the sole purpose of advancing the world of PR consultancy through education, networking and collaboration," said David Gallagher, Ketchum EMEA CEO and ICCO President.

The conference, which coincides with the Milan Expo, will also see the international launch of Global Women in PR, a new global networking organisation for senior women working in public relations.

In addition the print edition of the 2015 World PR Report, produced by the Holmes Report and ICCO, will be launched at the event.