LONDON — The Public Relations and Communications Association (PRCA) has appointed Renna Markson as its first managing director.

The new role is part of a shake-up of the leadership structure at the association, which agreed a new roadmap earlier this month after the conclusion of the independent governance review initiated last September. The review panel’s proposals included replacing the director general role with separate chief executive and president roles, and a vastly slimmed-down board.

Markson, who has been at the PRCA for six years and has led the organisation since the death of director general Francis Ingham in March, will report into the incoming CEO, for whom the association’s management board has started its search.

As MD, Markson will assume responsibility for overseeing day-to-day operation of the association and the implementation of strategic plans to elevate the organisation and for the benefit of its members. She will also oversee internal culture, wellbeing and professional development for the PRCA team, as well as working with volunteer groups, and building and maintaining relationships with stakeholders including members, sponsors and partners.

Markson said: “I am honoured and thrilled to take on the position of managing director at the PRCA. Over the years, I have witnessed the incredible impact this organisation has had on the public relations and communications industry. I am eager to continue driving the growth and success of the PRCA and its members, and I am committed to fostering a thriving community of professionals. With the support of our talented team and key stakeholders, we will shape the future of our industry and champion excellence in every aspect of our work.”

PRCA chair Sarah Scholefield added: “This role is perfect for Renna, allowing her to continue to make a huge contribution in driving the association’s growth and success, while also recognising her value and skills in a position that allows her to thrive. Renna has worked tirelessly for the PRCA, both internally and externally, and I am delighted that this new role recognises that but also allows for further professional development.”