LONDON—The PRCA is launching a new study that aims to provide a definitive snapshot of the state of digital PR in the UK.

The survey, which is being run in conjunction with YouGov and the Holmes Report, will reveal where the PR industry’s digital strengths lie, how organisations are responding to digital, and how they are calling on PR agencies and in-house teams to help them.

The research has been developed with senior agency and in-house practitioners and YouGov, the global market research firm.

The online survey is open to senior in-house and agency people in the UK PR and communications industry. To take part in the survey, please click here.

“The PR industry needs to keep moving forward as the shifts in technology continue to impact on communications," said Danny Whatmough, Ketchum associate director of digital, and chairman of the PRCA Digital Group.

"We expect that the digital PR report will give us a clear indication of where the PR industry is right now, what digital skills it has, just what demands clients are putting on PR right now – and where we need to be in five years’ time.”

All survey respondents will receive the full report and will be able to attend a panel discussion and networking evening at Ketchum’s London offices on 8 October. The panel is a fringe event as part of the Festival of Marketing.

The panel will be chaired by Whatmough, and will also feature Pete Sigrist, MD of 33 Digital; David Gallagher, CEO of Ketchum Europe; Jed Hallam, head of social strategy at Mindshare; and Candace Kuss, executive creative director, interactive lab, Hill+Knowlton Strategies.