Paul Holmes 07 Aug 2016 // 5:05AM GMT
MIAMI—Raney Aronson-Rath, executive producer of Frontline, PBS’ flagship investigative journalism series, will be among the headline speakers at PRovoke16: the fifth annual Global Public Relations Summit, which will take place in Miami at the end of October. Aronson-Rath will speak on “Reimagining Storytelling” in a session hosted by Don Baer, worldwide chair and chief executive officer of Burson-Marsteller.
From the emergence of ISIS in Syria to the history of the NFL and concussions to the reality of rape on the job for immigrant women, Aronson-Rath oversees Frontline’s award-winning reporting on air and online. She pioneered a collaborative model for investigative journalism that The New York Times described as “increasingly important… as a way to reach new viewers and produce more in-depth reports.”
Aronson-Rath is recognized for her work to expand Frontline’s reporting capacity, reimagine the documentary form across multiple platforms, and report and tell stories that matter in new, creative ways. In her Summit presentation, she will demonstrate and discuss how Frontline is using virtual reality films, interactive stories and multi-platform journalism to tell the most important stories of the day and change the way news is delivered and consumed.
She has developed and managed nearly 30 in-depth, cross-platform journalism partnerships with some of the nation’s premiere news outlets, and worked to translate Frontline’s core journalistic values of fairness, depth and transparency into the digital space.
She and Baer, who also serves as chair of the board of PBS, will discuss what’s next for audience engagement as the media landscape continues to evolve.
PRovoke16: the fifth annual Global Public Relations Summit will take place once again at the St Regis Bal Harbour hotel in Miami, starting with the Independent PR Firm Summit on Monday October 24 and continuing with two days of provocative content on October 25 and 26.
Tickets are on sale now, with early-bird discounts available until August 22. Attendees can also book their rooms at the St Regis Bal Harbour at our special rate. Further details of the Summit content will be announced over the next few weeks.