LONDON—PRovokeMedia is partnering with the International Communications Consultancy Organisation (ICCO) on the launch of the ICCO World PR Report Survey 2024-2025, conducted by Opinium. The survey is designed to gather insights from top PR professionals worldwide, and to inform the upcoming ICCO World PR Report, scheduled for November

The report provides a comprehensive overview of the global PR landscape and offers a deep dive into critical aspects of the industry, including global growth trends, emerging challenges, and opportunities that will shape strategic decisions. The report includes insights on investment, technology, ethics, mental health, diversity, measurement, and social media, as well as the adoption of artificial intelligence.

PRovoke Media will be providing its top 250 PR agency rankings as part of the report, as well as offering additional insights and analysis.

Says Andras Sztaniszlav, CEO of ICCO, "This survey is pivotal in comprehensively mapping the dynamic PR industry landscape, offering profound insights into the critical challenges and growth opportunities that define our profession. As a cornerstone initiative for ICCO, we strive to represent the global PR consultancy sector effectively, encouraging broad participation to ensure a robust industry perspective."

All survey respondents will receive an advanced digital copy of the ICCO World PR Report. Additionally, one participant will be randomly selected to win two full ICCO Global Summit passes, plus flights to Istanbul for the event on October 9-10. To be eligible, respondents must complete the survey by September 1.

Respondents can complete the survey here.