HONG KONG — Visa’s Zoe Hibbert has joined Prudential as chief of corporate affairs.

Hong Kong-based Hibbert will oversee Prudential’s corporate affairs function which includes communications, events and brand strategy. She reports to CEO Anil Wadhwani.

Hibbert brings more than 25 years of communications experience to the role, having held senior positions in Asia and North America. She spent the last decade-plus with Visa, where she most recently led the global corporate and North America comms teams. Hibbert previously led the Asia Pacific communications function for Visa, as well as the product, innovation and marketing team. Before joining Visa, she was managing director of Burson-Marsteller Australia. 

Prudential said hiring Hibbert is in keeping with its larger effort to bolstering communications capabilities and strengthen its brand across Asia and Africa.

“I am delighted to welcome Zoe to Prudential’s leadership team,” Wadhwani said. “Her diverse skills and extensive experience make her an invaluable asset as Prudential continues to serve all its stakeholders and expand its franchise in the world’s most dynamic regions of Asia and Africa.”