Diana Marszalek 15 Nov 2021 // 5:38PM GMT
BOSTON — BCW research-based consultancy PSB has promoted Dave Gordon to CEO.
Gordon, who is based in Boston, will be responsible for leading PSB’s global business expansion through engagements with major brands, advocacy organizations and political entities. He joined PSB in April to lead the firm’s US offices in the Eastern region.
Gordon succeeds Peter Horst, a former Hershey CMO who is retiring after two years in the role. He will report to Donna Imperato, BCW and BCW group global CEO.
Before joining PSB, Gordon spent seven years with Phoenix Marketing International in multiple roles, most recently leading the team responsible for the company’s largest industry vertical. He spent the prior 17 years with market research firms including Forrester Research, Lightspeed Research and Ace Metrix.
“Peter’s leadership of PSB over the past two years, particularly through the challenges of the pandemic, has been tremendous,” said Imperato. “While he certainly will be missed, Peter’s thoughtful succession planning and his meaningful engagement with this transition really underscores his leadership and his commitment to PSB’s continued success. To that end, I welcome Dave as PSB’s new chief executive, and I am confident that his wealth of experience across many facets of the market research industry, and his deep commitment to supporting talent, will yield great benefits for our business and for our staff.”