Maja Pawinska Sims 20 Nov 2020 // 12:20PM GMT
LONDON — The former founder of Publicis healthcare brands Resolute Communications and Real Science has returned to PR after a seven-year absence with the launch of a new agency.
Paul Blackburn and co-founder Anna Korving sold Resolute to Publicis in 2010 and were joint managing directors of merged firm Publicis Life Brands Resolute until 2013. Blackburn has since been a specialist healthcare PR and medical education headhunter at his firm People Gallery.
Blackburn’s new agency, Certain Health, covers health PR, medical education and specialist creative. He said: “I started reaching out to a handful of potential clients to see what interest there would be in a new hybrid consultancy model working on projects and programmes, local and global. For years I’ve felt that a more flexible and integrated structure could bring huge benefits for clients and colleagues – now starting with a small team I’m making that a reality.”
He added: “For clients, this hybrid structure optimises resources, enables creativity and even greater collaboration, but most importantly allows many of the outstanding people in our industry who could work with us, to improve their work-life balance and continue to develop their careers.”
Before founding Resolute in 2001, Blackburn was UK general manager of FleishmanHillard and head of healthcare at Ketchum and Edelman. He started his career in-house in pharma marketing for Abbott.
In 2013 Korving became EVP of global business development at Publicis Healthcare Communications Group and then started her own business mentoring firm, including a stint as chair of Hanover Health.
Publicis recently united its Publicis LifeBrands, Resolute, Real Science and Langland healthcare agencies under the Langland brand.