AUSTIN—PulsePoint Group, the management consulting firm led by public relations veterans Jeff Hunt and Bob Feldman, has hired four senior team members.

Deborah Godfrey joins PulsePoint Group as a principal, bringing more than 20 years of experience in brand strategy, corporate positioning and research. She has worked closely with PulsePoint Group for clients including The University of Texas at Austin, The University of Utah, Penn State University, the Big East Conference and Global Payments. Before joining PulsePoint, she was executive vice president and managing director of brand planning at Carnegie Communications, and worked at Young & Rubicam.

Ahmed Khamash joins PulsePoint Group as a senior associate, having previously served a strategist in social business with Dachis Group, where he developed social media marketing strategies for Target, Jeep, Nestle, Marriott, Estee Lauder and Zappos.

Patricia Smith joins as an executive producer for the firm’s newly launched Content Factory, where she focuses on content creation. She is a former medical and general assignment journalist with 26 years of experience as a writer, reporter and editor in newspaper, magazine and television news.

Matt Ceniceros joins as a consultant in the technology practice, with a special focus on marketing and social media. He has worked with Dell and enterprise software companies during his tenure at the global PR firm GCI Group. He most recently served as director of media relations at Applied Materials.