LONDON — Fast-growing UK online estate agent Purplebricks has appointed Taylor Herring to handle a raft of consumer communications campaign projects, after a four-way competitive pitch.

Purplebricks, which was founded in 2012 and is listed on the London Stock Exchange, disrupted the traditional high street estate agent model by allowing customers to buy, sell or let property online, supported by local property experts and a customer service team.

Zoe Melarkey, head of communications at Purplebricks said: “Taylor Herring showed a great understanding of our business and the challenges we face, with a fresh, creative and strategic approach to telling our brand story. We’re delighted to be working with them.”

Taylor Herring associate director Sam Corry added: “Purplebricks is the fastest-growing estate agent in the market, and we will be supporting the brand’s growth with consumer comms campaigns designed to drive advocacy and bottom-line results.”

The Purplebricks agency roster also includes The PR Network, which has worked with the brand since 2019 and handles all national and regional press office activity.

Earlier this year Taylor Herring became part of the Publicis Groupe network and joined Publicis’ UK Influence Practice, alongside MSL and ESG specialist Salter Baxter.