Diana Marszalek 11 Nov 2020 // 1:34PM GMT
BROOKLYN — Carbonated mixers company Q Mixers has handed its public relations business to Lippe Taylor.
Lippe Taylor was named Q Mixers’ PR and customer engagement agency following a competitive pitch. Q Mixers previously worked with Emblem PR.
Lippe Taylor and Q Mixers’ partnership will start with a holiday campaign that includes media outreach and events, social content and influencer marketing.
"Our goal is to lead the growth of the premium mixer category in the USA, elevating the drinking experience for all hospitality operators and consumers,” said Q Mixers founder & CEO Jordan Silbert.
“To achieve this, we need to get the word out to consumers that a better drink is waiting for them! We are excited to partner with Lippe Taylor because they have extensive experience growing brands and they can leverage this expertise to drive awareness of Q Mixers," he said.