NEW YORK — Omnicom, whose PR agencies include FleishmanHillard, Ketchum and Porter Novelli, has reported revenue from its PR group dipped in the fourth quarter of 2019, marking a full year of revenue decline.

Revenue from Omnicom PR Group (OPRG) was down 2.5% to $358.3m on an organic basis during Q4. PR revenue dipped 2.0% on an organic basis to $1.3bn during the full year.

The decline comes after OPRG reported a 3.8% revenue fall during Q3 and a 1.3% dip in Q2 of this year. A drop in Q1 of 0.5% ended four quarters of growth in 2018 for the PR group.

The quarter included major leadership changes within OPRG, including Karen van Bergen relinquishing the OPRG CEO role to become dean of Omnicom University and the exit of Porter Novelli CEO Brad MacAfee.

Overall, the holding group reported that revenue for the quarter was up 1.3% to $4.1bn from $4.0bn in the fourth quarter of 2018; Quarterly revenue was up 3.5% on an organic basis. Overall worldwide revenue for the year, however, decreased 2.2% to $14.9bn from $15.2bn  in 2018; Revenue from organic growth grew 2.8%.

Regionally, the company’s organic revenue during 2019 was up 2.7% in the US, 4.2% in the rest of North America, 3.3% in the UK, 3.0% in Europe, 2.2% in APAC and down 0.2% in Latin America and 6.5% in the Middle East and Africa.

There was growth in all of Omnicom’s other business segments in the quarter, apart from CRM execution, which dropped 6.0%. CRM consumer experience was up 3.3%. Healthcare grew 12.9% and advertising, which accounted for 58% of the quarter's business, was up by 4.5%.