Diana Marszalek 13 Aug 2018 // 6:49AM GMT
BOSTON — Amid reports of major staff cuts at its Boston office over the last year, Racepoint Global said the agency's headcount is currently stable.
"Racepoint does not have any cuts underway in Boston," an agency rep said. "We are currently hiring for positions at most levels across all offices, including Boston."
Racepoint's comments were in response to a recent Boston Business Journal report saying that Racepoint, which founder Larry Weber has been running again since last month, cut its staff by more than half over the last year. In turn, the agency, which reported a staff of 46 in July, dropped from first spot to ninth on the Journal's annual list of the largest PR firms in Massachusetts.
Racepoint did not confirm those numbers, saying only that the agency headcount has fluctuated over the last 12 months.
Weber said his outlook for Racepoint is positive since he returned to its helm in July following the departure of Peter Prodromou less than two years after assuming the CEO role.
“Over the past six weeks since I’ve come back into the CEO role for Racepoint, I am very pleased with our momentum as we continue to double-down on our focus on technology and healthcare companies, as well as the commitment I continue to see from our employees across all offices," he said.
When he returned to his old CEO job, Weber said doubling down on Racepoint's tech strategy was exactly what he planned to do.That includes helping larger enterprises (tech and non-tech alike) "compete for voice with the likes of Google ... and Apple using technology and innovation in their categories," he said.
He also plans to focus on thought leadership and purpose-driven business and marketing strategies (the subject of Weber's upcoming book).
Weber, who founded the PR and marketing firm in 2004, had been acting as founder and chairman since relinquishing the CEO role for Prodromou, who at the time was Racepoint's president, in February 2017.
Prodromou has been part of Racepoint since it was set up, holding several roles including being the first head of the agency's Boston office, creating the public affairs offering in Washington, starting the country affairs practice and serving in the role of chief global accounts officer. He oversaw the integration with DIG and, under his leadership, the firm launched its FieldFacts tech platform and expanded its China footprint.
Before joining Racepoint, Prodromou worked with Weber at the Weber Group, which ultimately became Weber Shandwick.