SAN FRANCISCO —Rachael Cassidy has joined the Bateman Agency, joining former boss Fred Bateman at the second incarnation of his eponymous agency.

In her new role, Cassidy will be focusing on growing the agency’s future of work and DevOps practices and expanding the firm’s presence on the East and West coasts.

Cassidy brings expertise in tech PR gleaned over more than a decade of industry experience, including six years at Mission North, which operated for 17 years as the original Bateman Group until Bateman departed in early 2020.

Bateman relaunched the firm as the Bateman Agency later that year.

Hiring Cassidy caps a year of steady growth for the agency, Bateman said, which included winning new business from the likes of Checkr, building out staff and making plans to return to Bateman’s original headquarters building in January.