Diana Marszalek 05 Feb 2020 // 5:15PM GMT
NEW YORK — Ray Day, who stepped down from his role as IBM CCO in January, has joined the Stagwell Group as vice chair of the organization’s marketing and communications agencies.
In the newly-created role, Day will lead integration and growth of the marcomms agencies owned by Stagwell, Mark Penn’s marketing investment firm. Day joins Stagwell one month after his departure from IBM, where he spent two years trying to rally its brand fortunes. Jonathan Adashek has since been named the company’s new chief communications officer.
Day will be based in Stagwell’s Detroit office. His remit includes marketing/communications oversight of the group's full portfolio of agencies, increasing market demand for the agencies — and positioning them as being designed around flexibility, creativity, technology, data and speed. He told PRovoke Media that the job is an opportunity to act on his commitment to furthering the communications industry at a time of big change. “It goes to the heart of what I believe,” he said. “This group is forward focused, growing fast and filled with incredible talent.”
He also will serve as chair of Stagwell’s Targeted Victory, a Republican strategy and marketing agency, as which Day will lead its expansion of crisis and corporate affairs offerings. Stagwell’s other holdings include a majority stake in Creative Artist Agency’s entertainment marketing division and a minority stake in Finn Partners. The group's full portfolio of agencies include: Code and Theory, ForwardPMX, Grason, Harris Insights & Analytics, HarrisX, Ink, Locaria, MMI Agency, Multiview, National Research Group, Observatory, Reputation Defender, Scout, SKDKnickerbocker, Stagwell Tech, Targeted Victory and Wye Communications.
At IBM, Day ushered in a new era of communications at the 106-year-old tech giant. After joining in December 2017, within a few months he overhauled the company's longstanding PR agency relationships. IBM parted ways with Ketchum and Text100 — its two lead agencies for nearly two decades and brought in Weber Shandwick to lead its global PR agency lineup.
Prior to IBM, Day had a 28-year career at Ford, where he helped oversee the multi-agency Ford team deployed by WPP.