SYDNEY — Independent PR firm Redhill has hired industry veteran Diana Pong to lead its Australian operations.

As managing director, Pong will drive local market expertise and cross-market collaboration to devise broader capabilities for the Singapore-headquartered agency’s clients in Australia and across the APAC region.

“Diana’s extensive communications experience and business development expertise will help Redhill strengthen our channel partnerships, develop strategic alliances, and accelerate business growth in this market,” said Jacob Puthenparambil, founder and CEO of Redhill.

Pong has more 20 years of experience in communications and stakeholder management across Asia-Pacific. Most recently, she was Asia-Pacific communications lead for Thrive PR Australia, supporting clients such as DiDi and TikTok. Her other experience includesmultiple leadership roles in Hong Kong serving as MD for BCW, deputy GM at WE, director of technology for Edelman, and senior account director at Text100.

“I’m looking forward to growing this market by assisting our local clients with strategic integrated communication solutions,” said Pong. She will also develop “innovative offerings to grow their businesses and enter new markets, and (for) global clients to enter and deepen their market presence in Australia.”