Diana Marszalek 02 May 2022 // 5:40PM GMT
NEW YORK — Former Marina Maher Communications global president Rema Vasan has joined TikTok as head of North America business marketing.
“Today is a special day. Absolutely delighted and honored to share that I am stepping into the role of Head of North America Business Marketing for TikTok,” Vasan wrote in a LinkedIn post. “I will get to partner with the incredible Sandie Hawkins, Sofia Hernandez and other brilliantly talented leaders and team members across an organization whose very mission is to inspire creativity and bring joy.”
Vasan’s announcement comes roughly a month after MMC announced Vasan’s departure in conjunction with Olga Fleming’s promotion to the agency’s global presidency role. MMC named Vasan its first global president in August 2021. MMC hired Vasan as EVP and chief innovation officer in 2019. She was appointed president in March 2021.
Fleming, meantime, was named global president less than a year after she joined MMC from Goodfuse, the BCW healthcare-focused company she launched in 2013 and ran as CEO. She originally joined as president of MMC’s healthcare and corporate business.
Wrote Vasan, “Heartfelt gratitude to the MANY clients & colleagues, mentors & mentees, friends and family who have supported and guided me through this non-linear career path, across industries and continents. You will always have a piece of my heart, and I will continue to pay it forward.”