Diana Marszalek 12 Oct 2021 // 12:26AM GMT
SANDY SPRINGS, GA — Restaurant giant Inspire Brands — whose holdings include Dunkin’, Arby’s and Sonic — is reviewing its PR agency support with the goal of consolidating its business, PRovoke Media has learned.
PRovoke Media understands the pitch is in its final stages. The account is estimated to be worth $3m to $4m in fees per year.
Currently, different agencies handle PR for Inspire’s restaurant chains, which also include Baskin-Robbins, Buffalo Wild Wings and Jimmy John’s. Zeno handles Buffalo Wild Wings’ PR. Dunkin’ and Baskin-Robbins work with RF|Binder.
Consolidating its PR business will be the second such move from Inspire this year. In February, the company named Publicis Groupe as its media agency of record.
The second largest restaurant company in the US, Inspire was created in 2018 following Arby’s acquisition of Buffalo Wild Wings and Rusty Taco. Inspire bought Dunkin for $11.3b in November 2020 in the restaurant industry’s second largest deal ever.
The company did not respond to request for comment.