Diana Marszalek 25 Aug 2021 // 7:23PM GMT
LOS ANGELES — Riot Games is ramping up its efforts to rally video game fans, bringing on Erin Wayne as the company’s first global head of player community.
Wayne, who joins from Twitch, will shape, develop, and lead Riot’s interactions with players, including direct to community, social, editorial and influencer relations. In announcing the hire, the video game developer said the new role is a major part of its effort to “evolve the art of engagement in bold new directions."
Wayne joins Riot, whose titles include League of Legends and Valorant, after seven years at Twitch, where she created and led their community outreach team that focused on engaging and educating Twitch users. She also oversaw creator marketing, influencer marketing, and internal business partners across Twitch and its parent company Amazon.
“Now that Riot is expanding from one game to a whole suite of titles, community engagement is going to be both more critical and more complex than ever,” said CMO Jason Bunge, “We needed someone who understood and thrived in that kind of environment, and Erin was a natural choice. She’s been an influencer herself for years, and she’s leading the field in her efforts to bridge the gap between the community and developers. Players are gaining an amazing ally here at a company that already puts them first.”