Maja Pawinska Sims 23 Aug 2021 // 7:00AM GMT
LONDON — Search-first creative and communications agency Rise at Seven has been appointed as the retained creative SEO agency for leading online fashion retailers Boohoo and BoohooMan in the US and UK.
The agency, which already works for Boohoo Group labels Pretty Little Thing and Nasty Gal, will be running cross-channel campaigns that tie together search, social and digital PR for both brands.
Boohoo’s revenue has increased by 91% over the past two years to more than £600 million and it is expected to see further growth of 25% in the next year. The brand's head of digital Jessica Routledge said: “We are excited to be working with Rise at Seven to help further scale our digital PR activity, with a focus on creating successful cross-channel campaigns. We’ve already got some great plans in place and we feel the partnership with Rise at Seven will help us take these to the next level.”
BoohooMan’s head of digital John McKinney added: “This collaboration with Rise will help uscontinue to disrupt the menswear fashion industry. Rise at Seven’s combination of creativity and campaign execution form a key part of our global strategy, we’re looking forward to getting started and bringing the ideas to life.”
Rise at Seven chief executive Carrie Rose said: “I actually cannot believe that I am announcing that we have signed contracts with both BoohooMan and Boohoo for the UK and US markets. There are few clients that I truly consider dream brands to work with and I cannot wait to carry on the outstanding work we do in the Boohoo group to these new clients”.
The agency now has UK offices in Sheffield, London and Manchester and recently expanded to Chicago. Rise at Seven has grown rapidly to 100 staff members since it was set up by Rose and COO Stephen Kenwright in 2019.