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In today's complex environment, organizations have to understand and respond to rapidly shifting public values, rising expectations, demands for consumer input and an increasingly intrusive news media. It's especially important to understand the issues when things go wrong. Crisis Management in Public Relations shows how issues and crises can be handled successfully and effectively with a minimum of damage. It includes examples, cases studies and models to show how complex crises have been handled in practice, providing essential reading for management, communications and public relations people.