LOS ANGELES — Entertainment PR stalwart Rogers & Cowan has named Mark Owens CEO, following the departure of longtime head Tom Tardio earlier this year.

Owens joins from the Bill Gates-owned digital content and licensing company Corbis, where he was chief revenue officer. Tardio stepped down in April after 27 years at R&C and is now chairman of the board for software company Socialtext. 

“I am humbled and excited to take on this post at one of our industry’s most prominent agencies,” said Owens in a statement. 
R&C is best-known for its publicity work across the entertainment industry, in particular a diverse roster of clients ranging from A-list celebrities to content creators to consumer technology companies. More recently the agency has made headway in connecting brands with the media, consumers and influencers to create integrated marketing campaigns to drive strategic positioning, build brand awareness and increase consumer engagement.

The firm is part of the Octagon Sports and Entertainment Network - the sports, music and entertainment enterprise that encompasses Octagon, FRUKT and Rogers & Cowan - within the Interpublic Group of Companies. 
“Mark Owens is an exceptional leader, with the experience and vision required to deliver results and cultivate further growth for Rogers & Cowan,” said Rick Dudley, Chairman and CEO of Octagon Sports and Entertainment Network. “Mark’s track record speaks for itself, and I’m confident his leadership will continue Rogers & Cowan on its trajectory of success.”
While at Corbis Entertainment, Owens was responsible for driving efforts to connect global brands and the entertainment industry through strategic brand integration. Owens joined Corbis Entertainment in 2012 with the acquisition of the Norm Marshall Group where he was President. Earlier in his career, Owens served as Managing Director at Ketchum Public Relations and EVP at Davie Brown Entertainment.
While at Corbis, Owens was responsible for the Media, Entertainment and Images businesses. He helped create, launch and develop the first Global brand integration technology  platform BEN (Branded Entertainment Network), bringing scale, measurement and efficiency to product placement, and oversaw brands from GM, Heineken, Microsoft to AOL/Huff Po and AMI Media.