Diana Marszalek 15 Jun 2021 // 7:23PM GMT
MIAMI — Royal Caribbean Group has hired Wells Fargo’s Rosanna Fiske to serve as the company’s global chief communications officer.
Fiske will lead Royal Caribbean's global communications strategy and will be responsible for developing and executing all communications with internal and external stakeholders.
Fiske reports to senior VP of corporate affairs Donna Hrinak. She succeeds Rob Zeiger, who left the cruise line in January after eight years as CCO.
Fiske brings more than 30 years of experience to the role, which includes spending the last seven-plus years leading Wells Fargo’s corporate communications. She previously held senior leadership roles at Republica, Communiqué Group and Ketchum, and developed a strategic communications master’s program at Florida International University.
Fiske joins Royal Caribbean as the company tries to recover from a devastating 2020, during which it lost $5.8 billion due to the Covid pandemic.
Although cruise ships are once again sailing, 2021 revenue is expected to be substantially below what the industry earned in 2019. In turn, cruise companies are by and large pinning their hopes on a 2022 recovery.