NEW YORK — Ruder Finn has launched a new studio dedicated to producing AI-powered creative.

RF Studio 53 offers the full range of creative — design, branding, video, websites, and apps, as well as tech experiences using the like of AI, AR and the metaverse.

RF Studio 53 will combine the creative and tech teams from recently acquired Osmosis Films and SPI Group with Ruder Finn’s US and UK-based design and video teams, as well as developers from Ruder Finn’s TechLab teams based in the US and India. The creative and digital team of 70+ individuals will be led by Osmosis’s creative director Zach Russo, along with Ruder Finn’s chief technology officer Tejas Totade, SPI Group managing director James Koppenal and Ruder Finn UK’s global head of design Lee Manning.

RF TechLab will continue as Ruder Finn’s technology and analytics incubator while Osmosis Films will remain as an independent label within Studio 53 producing original content across film and emerging platforms. Ruder Finn acquired creative and production studio Osmosis Films in 2020 and internal communications against SPI Group in 2019.

“Studio 53’s name was inspired by our 53rd Street NYC headquarters, a dynamic and open space that serves as the creative and innovation hub for Ruder Finn globally,” said CEO Kathy Bloomgarden. “While we continue to live in a hybrid work world, Ruder Finn is fortunate to have a collaborative meeting space where our creative and TechLab teams come together to create what’s next for our clients. As the communications world is transformed by AI and other technologies, bold creative storytelling that’s powered by machine learning will be critical to reach and move the right audiences across a range of emerging tech platforms.”