NEW YORK —  Ruder Finn has launched a new digital reputation risk management system that attempts to help corporations quickly enhance their level of preparedness in the face of evolving risks to share price, revenues and reputation.

RiskSTAT is a secure, cloud-based resource that allows organizations to identify potential risks in real time, assess and predict their potential impact, and facilitate a fast, seamless response.

RiskSTAT has three tiers of activation. First, the firm customizes risk management protocols based on client needs, identifying obvious and non-obvious reputation risks with associated decision-making and response guidelines. Using real-time sentiment analysis from the social and dark web, Ruder Finn helps clients identify issues at the earliest possible stage.

Second, the customized protocols are integrated into a dedicated client smartphone app (iOS and Android) that allows users to produce real-time reports and send images, video and other relevant materials from the field to designated crisis team members.

The RiskSTAT App allows data-gathering from anywhere in an organization with immediate situational review and decision-making by the central risk management team. Cloud-based, with secure, end-to-end encryption, the RiskSTAT App ensures issues, developments, decisions and communications are dynamically updated for the crisis team, removing the need for outdated, paper-based manuals.

Third, the Ruder Finn team onboards team members through an immersive, three-dimensional crisis simulation, using its proprietary SONAR platform to test every aspect of the RiskSTAT system.

RiskSTAT is the first of a suite of enterprise-wide, crowd-sourcing tools being developed by Ruder Finn and RFI Studios, and follows the acquisition of Hong Kong digital firm Daylight Partnership last year.

"Most companies are missing the greatest opportunity of all in risk management: time. Ruder Finn’s new solutions allows client to look over the horizon and see what is developing at the earliest possible stage," said Charles Lankester, Ruder Finn EVP of global reputation and risk management. "Even having just a couple of hours can make all the difference between keeping – and losing - the initiative."