SAN FRANCISCO, July 20—Environmentally sensitive cosmetics retailer The Body Shop has selected Ruder Finn for a marketing communications program to promote the company’s expansion in the U.S. The San Francisco office of Ruder Finn had previously worked with The Body Shop to promote several brands, including Ayurveda, and the Colourings fall and winter collections.
According to The Body Shop’s U.S. public relations manager Chad Little, “We were impressed with Ruder Finn’s creative strategy, quality of work and enthusiasm for our previous projects. It was a natural choice to select Ruder Finn as our partner for our largest store expansion since 1995. Its expertise in lifestyle-oriented communications, as well as its knowledge of our industry and company values, was the deciding factor.”