LONDON and NEW YORK—The deadlines for this year’s SABRE Awards in North America, EMEA and Africa have been extended to accommodate requests for more time from several would-be entrants.

The final deadline for North America and EMEA is Friday, February 12.

The final deadline for the African SABRE competition is Friday, February 19.

The SABRE Awards recognize campaigns that demonstrate the highest levels of strategic planning, creativity and business results, which means that a SABRE trophy in your reception area or a SABRE logo on your marketing materials can indicate to clients that your work is well planned and executed, and delivers against objectives.

“Understandably, given that teams are preparing awards virtually and digitally this year, many firms had difficulties getting all their entry materials together in the time allotted,” says Paul Holmes, chair of the SABRE judges. “Under the circumstances, and in the interests of fairness, we are extending the deadlines another couple of weeks.

“We hope this means that all the spectacular work done under trying conditions in 2020 will be submitted to our  judges.”