LONDON— has consolidated UK and EMEA public relations duties with BlueCurrent, ending its relationship with UK incumbent Nelson Bostock.

The cloud computing giant replaces Nelson Bostock following a competitive review, in which the incumbent did not re-pitch for the assignment. BlueCurrent, a unit of FleishmanHillard, already held EMEA AOR duties since the start of 2014.

"Together, we will work to create and enhance great communications programming that demonstrates Salesforce is the growth engine for UK businesses of every size," Salesforce EMEA communications head Stacey Torman told the Holmes Report.

"We'll be working with BlueCurrent to continue to grow Salesforce's reputation as a company laser-focused on making Britain's businesses successful."

The account shift follows Torman's arrival at Salesforce in early 2014. In her previous role leading communications for Avaya, Torman worked closely with FleishmanHillard.

The Salesforce assignment will be led at BlueCurrent by Sophie Scott, whose team has shifted over from Fleishman. BlueCurrent, which has a number of offices in Asia, has recently expanded its offering to the UK; it is understood that Fleishman's relationship with SAP posed a potential conflict.