Aarti Shah 27 Aug 2020 // 5:25PM GMT
SAN JOSE, CA — Software giant SAP is reviewing PR support across the US and Germany, PRovoke can reveal.
The review, which is currently ongoing, includes several lines of business, as well as a consolidation of some business units. Procurement is involved in the process.
SAP works with many agencies, including FleishmanHillard, Allison + Partners' conflict shop Headstand, PAN Communications. An SAP spokesperson confirmed the review but declined further comment.
Like its competitors, Oracle and IBM, SAP has recently restructured its business around modern cloud computing, including artificial intelligence, deep machine learning, IoT, blockchain and quantum computing. Last year, longtime CEO Bill McDermott stepped down and joined ServiceNow.
The German multinational recently was in the news for its employee engagement initiatives during this pandemic, including a "Tinder-like employee matching app" for such activities as virtual lunches and wine tastings.