BEIJING—Scott Kronick will be promoted to the role of Asia-Pacific CEO at Ogilvy PR upon the retirement of Steve Dahllof at the end of the year.

Dahllof retires after a 26-year career with Ogilvy PR, during which he held several senior roles around the world. Since 2009, he has served as Hong Kong-based president and CEO of the firm's Asia-Pacific operations, where Ogilvy PR holds market leader status thanks to fee income in excess of $100m.

Kronick, who has also spent 26 years with the firm, will remain in Beijing, where he has been based since 1991. After building Ogilvy PR into China's largest international PR agency, Kronick added North Asia leadership duties in 2009. 

“Steve has been an agent of change throughout his long career with Ogilvy and his time as a
leader in Asia is no exception. In the last four years he has done a brilliant job in continuing
to grow Ogilvy PR into the largest, most successful public relations agency in Asia," said global CEO Chris Graves. "While we will miss having him in the office everyday we are very glad that he will stay engaged with the agency as a consultant."

“At the same time, we couldn’t be more fortunate than to have Scott Kronick step up to the
regional leadership role," added Graves. "Over the past two decades Scott has built the strongest agency in China from the ground up, while also leading our PR operations in North Asia for the last
four years. His skill with clients, ability to create and maintain a strong team around him,
and most of all his passion for the business make him the clear and obvious choice.”

Kronick joins Ogilvy & Mather's Asia executive committee, headed by group chairman Paul Heath.

In an internal memo to Ogilvy PR staff, Kronick said: "My wish, ambition and desire is to ensure the 1200 employees of Ogilvy PR in Asia Pacific have the same experience and opportunities that I have had at this company, and my job first and foremost will be to look after all of you to ensure we are growing healthily so that everyone shares in growth opportunities."