MILAN — Global strategic communications, research and advocacy group SEC Newgate has shifted to a new organisational structure to support its international growth targets.

The firm has appointed five regional heads who will lead North America, Central and South America, Western EMEA, Eastern EMEA and APAC.

Jon Silvan (pictured, left), founding partner and CEO of Global Strategy Group, and Jefrey Pollock (right), founding partner and president of Global Strategy Group, become co-heads of SEC Newgate’s North America region.

Emma Kane (pictured, third right), CEO of SEC Newgate UK and group deputy CEO, is appointed head of Western EMEA, including Brussels, France, Germany, Italy, the Netherlands, Spain and the UK, while Sebastian Hejnowski (second right), CEO of SEC Newgate CEE, becomes head of Eastern EMEA, covering Central and Eastern countries, the Balkans and the Gulf.

Brian Tyson (pictured, third left), CEO of SEC Newgate Australia and group deputy CEO, remains head of the APAC region, including Australia, Greater China and Singapore. A fifth region, covering Central and South America, will be managed by group CEO, Fiorenzo Tagliabue (second left), on an interim basis, with a permanent head for this area due to be appointed soon.

Tagliabue said: “With our new strategic focus concentrated on organic growth and on the internationalisation of our business, we have decided to add an additional layer of co-ordination throughout the group structure. This move will boost our operational excellence and, ultimately, benefit our clients and employees across the world.

“This new senior management team will be responsible for new business opportunities, supporting the improvement of a common business culture and speeding up the process of reaching global leadership in integrated corporate communications, research and public affairs.”

The new senior positions will report to Tagliabue and will also be responsible for talent identification and retention. The structure will be reviewed at the end of 2024.

The organisational moves follow SEC Newgate selling a majority stake to Investcorp this summer. The firm also bought Amsterdam agency Wepublic in September.